Honda Motor Co. plans to boost its global motorcycle market share to 50% by 2030, banking on surging demand in India and other emerging markets while accelerating its push into electric vehicles.
The Tokyo-based manufacturer expects to sell 20.2 million motorcycles in the fiscal year ending March 2025, representing about 40% of worldwide sales. The company sees global industry demand expanding to 60 million units annually by 2030 from 50 million currently, driven by growth in India, Indonesia, and Brazil.
Honda will open a dedicated electric motorcycle plant in India in 2028 as part of its strategy to introduce 30 electric models globally by 2030. The company has already launched 13 models, including the ACTIVA e: scooter in India and CUV e: in Europe and Japan.
The motorcycle division’s profits have become more geographically balanced, with Europe and South America contributing larger shares compared to fiscal 2019 when Asia dominated earnings. Honda set sales records in 37 markets in 2024.
In India, the world’s largest motorcycle market, Honda is expanding its dealer network and introducing flex-fuel models like the CB300F. The company is also launching a battery-swapping service called Honda e:Swap in Bengaluru, Delhi, and Mumbai to support its electric motorcycle rollout.
For traditional motorcycles, Honda developed a new V3 engine with an electric turbocharger for future performance models, while maintaining its lead in key European markets.
