Coupang, often dubbed the “Korean Amazon,” is intensifying its operations in Taiwan with a significant increase in investment to NT$6.06 billion, primarily focusing on e-commerce and warehousing management. This move follows an earlier injection of NT$2.475 billion, reflecting a robust commitment to capturing the Taiwanese market. The Ministry of Economic Affairs’ Investment Review Committee, which approved this investment, recognized three major cases in its latest session, marking a substantial foreign direct investment into the region.
While Coupang leads the charge, the broader investment landscape saw varied activity. Other notable approvals included China Trust’s US$50 million investment in the Philippines and Qihong Technology’s equal amount aimed at expanding operations in Vietnam. These developments underscore a growing trend of Asian corporations extending their reach into diverse markets, signaling a vibrant inter-Asian trade and investment environment.
Taiwan, with its strategic position and developed infrastructure, continues to attract substantial foreign investment, particularly in tech-oriented sectors. This influx from Coupang is expected to not only enhance the competitive landscape but also foster job creation and technological advancements within the local economy.
