Coupang, South Korea’s e-commerce giant, has achieved remarkable success in its third quarter, setting new records for both sales and active customers. The company’s sales reached 8.1028 trillion won (approximately NT$193.2 billion), exceeding expectations with an 18% year-over-year increase. Additionally, operating profit grew by 11%, reaching 1,146 billion KRW (approximately NT$2.7 billion).
Coupang’s customer base also experienced significant growth, with the number of active customers rising 14% from the same period last year to reach 20.42 million. This marks the highest growth rate since the first quarter of 2023. Notably, average sales per active customer increased by 7%, further solidifying Coupang’s position as a leading e-commerce player.
Looking toward the future, Coupang has identified the Taiwan market as a key driver for its growth strategy. The company plans to leverage its existing services, such as “Rocket Cross-border” and “Rocket Speed Matching,” to offer Taiwanese consumers a diverse selection of products from South Korea, the United States, and other countries. By providing attractive benefits like free shipping and fast delivery, Coupang aims to capture a significant share of the Taiwanese e-commerce market.
With its strong financial performance and strategic focus on Taiwan expansion, Coupang is poised to further solidify its position as a dominant e-commerce force in Asia.
