Japanese entertainment company Bushiroad outlined ambitious expansion plans Tuesday, targeting revenue growth to ¥100-120 billion ($667-800 million) by 2030 from current levels of ¥56.2 billion ($375 million). The company also expects operating profit to surge from ¥4.87 billion ($32 million) to ¥12-15 billion ($80-100 million) over the same period.
The Tokyo-based trading card game publisher disclosed its “2030 Vision” alongside plans to expand internationally and double live event attendance to 1.5 million people. Bushiroad aims to grow its overseas revenue share from 27.2% to 50% through expansion in China and North America, banking on properties like “Cardfight!! Vanguard” and “BanG Dream!”
The optimistic projections come as Bushiroad faces near-term challenges. The company reported an ordinary loss of ¥6 million in its most recent quarter ending September, reversing from a ¥770 million profit the previous year. Operating margins also compressed to 4.2% from 5.4% year-over-year.
Bushiroad’s growth strategy centers on creating what it calls “S-rank” intellectual properties generating over ¥10 billion ($67 million) in annual revenue. The company plans to maintain three such franchises by 2030, alongside four “A-rank” properties worth ¥4 billion ($27 million) each and five “B-rank” titles generating ¥1 billion ($7 million) annually.
The entertainment firm’s targets reflect broader confidence in Japan’s expanding anime and trading card markets, though achieving such growth may prove challenging given recent performance volatility and intensifying competition in global entertainment markets.
