Bushiroad has announced its consolidated financial results for the fiscal year ending June 2024, revealing a challenging period marked by a significant drop in revenue and profits. Despite a recovery trend in the fourth quarter, the company’s digital content unit, primarily focused on mobile games, underperformed amid increased market competition. As a result, the company experienced a 5.2% decrease in consolidated sales, totaling 46.26 billion yen (approximately $314 million), and a 73.9% drop in operating profit, which fell to 882 million yen ($6 million). Ordinary profit decreased by 57.9% to 1.89 billion yen ($12.8 million), while net profit plummeted by 60.8% to 804 million yen ($5.5 million).
In light of these results, Bushiroad has withdrawn its four-year medium-term management plan announced in August 2022, citing difficulties in meeting its objectives. The company plans to develop a new strategy, which will be unveiled in September 2024, following a thorough review of market conditions and its internal structure.
While the digital content unit suffered a 30% revenue decline to 5.88 billion yen ($40 million), the trading card game (TCG) unit reported sales of 21.64 billion yen ($147 million), indicating strength despite a 5% decrease from the previous year. The company’s merchandise and live entertainment units achieved record sales, with 5.83 billion yen ($40 million) and 5.25 billion yen ($36 million) in revenues, respectively.
Bushiroad’s sales composition has shifted significantly, with the TCG unit now accounting for nearly half of its total sales, up from 22.7% in 2020, as the company pivots its focus from mobile games to console games and live entertainment. The upcoming management plan is expected to address these strategic shifts.
