Bushiroad Inc. raised its full-year profit forecast by 50% after strong sales of trading cards and merchandise, particularly in overseas markets, boosted its fiscal first-half earnings.
The Tokyo-based entertainment company now expects net income of ¥1.5 billion ($10.1 million) for the year ending June 2025, up from its previous projection of ¥1 billion. Operating profit is forecast to reach ¥3 billion, compared with an earlier estimate of ¥2 billion.
The company’s trading card segment delivered robust performance, driven by successful launches of new titles including “hololive OFFICIAL CARD GAME” and “The Quintessential Quintuplets Card Game.” Established franchises like “Weiss Schwarz” and “Cardfight!! Vanguard” maintained steady growth.
Revenue for the six months ended December rose 16% to ¥25.7 billion, while operating profit surged more than fourfold to ¥1.7 billion. The entertainment division, which accounts for about 89% of total sales, saw profits jump nearly seven-fold.
The company’s merchandise unit expanded significantly, benefiting from strong overseas demand for its products and growth in its original figure brand “PalVerse.” However, the sports division, which includes New Japan Pro-Wrestling operations, posted a loss of ¥72 million due to lower attendance between major events.
Bushiroad maintained its annual dividend forecast at ¥4.50 per share.
