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Bandai Namco Filmworks Expands Empire, Acquires Animation Studio 8Bit

Strategic acquisition aims to fortify production capabilities, leveraging 8Bit’s expertise in high-quality animation
Japan
b 7832.TSE Anime 20 Blue Chip 150 Entertainment 100 Games 75 Tech 350
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Bandai Namco Filmworks is set to bolster its position in the animation sector by acquiring 8Bit, a renowned animation studio, with the deal finalizing on April 1, 2024. This strategic move will see 8Bit integrating into Bandai Namco’s expansive portfolio as a wholly owned subsidiary, building on a collaborative foundation laid since their business alliance initiated in June 2020. The acquisition promises to mesh 8Bit’s acclaimed video production capabilities with Bandai Namco’s robust sales strategies and extensive network, aiming to produce high-quality animated content that resonates with audiences globally.

8Bit, established in 2008, has a track record of producing popular titles such as “That Time I Got Reincarnated as a Slime” and “Blue Rock,” and is continuing its influential run with new projects like “Blue Rock the Movie: Episode Nagi.” The merger is anticipated to not only consolidate Bandai Namco’s production resources, enhancing its influence in the anime industry, but also to fortify 8Bit’s creative output under the continued leadership of President Hirokazu Suyama.

In an industry grappling with production line shortages, this acquisition is a tactical move by Bandai Namco Filmworks, reflecting a broader industry trend of consolidating animation production capabilities to sustain growth and innovation in a highly competitive market.

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