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Amorepacific’s Aestura Brand Set to Launch in Vietnam’s Beauty Market

Aestura Debuts with Pop-Up Store and Online Presence, Expanding Amorepacific's Reach in Southeast Asia
South Korea
a 002790.KO Mid and Small Cap 2000 Consumer 250
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Amorepacific Corp., a leading South Korean beauty and cosmetics conglomerate, has announced the expansion of its derma cosmetic brand Aestura into the Vietnamese market. Aestura’s launch in Vietnam marks a significant step in Amorepacific’s strategy to broaden its global presence, particularly in the burgeoning Southeast Asian beauty sector.

Aestura will make its debut on Vietnam’s largest online shopping platform, Shopee, and in 17 Beauty Box stores across the country. The brand’s entry into the Vietnamese market will feature 16 of its products, including popular lines like A-Cica 365, Atobarrier 365, Theracne 365, and Derma UV365. Notably, the A-Cica 365 line has already garnered positive customer feedback during pre-marketing activities in Vietnam since June last year.

To further bolster its market entry, Aestura is set to introduce the A-Cica brand and products to local media outlets and influencers at an event in Park Hyatt Saigon, Ho Chi Minh City. This event is part of Aestura’s strategy to establish a strong brand presence and connect with key market influencers.

Additionally, Aestura is enhancing its market launch with a pop-up store at the Beauty Box Saigon Center in downtown Ho Chi Minh City, open from January 26 to 31. This pop-up store will provide Vietnamese consumers with a firsthand experience of Aestura’s products, emphasizing the brand’s commitment to quality and innovation in skincare.

Aestura’s expansion into Vietnam is a strategic move by Amorepacific to tap into the growing demand for specialized derma cosmetic products in the region. This launch is expected to strengthen Amorepacific’s portfolio and presence in Southeast Asia, reflecting the company’s adaptability and responsiveness to diverse consumer needs in different markets.

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