Rakuten Group, Inc. provides services in e-commerce, fintech, digital content, and communications to various users in Japan and internationally. The company operates through three segments: Internet Services, FinTech, and Mobile. The company provides range of e-commerce sites, such as Rakuten Ichiba, an Internet shopping mall, online cash-back sites, travel booking sites, portal sites, digital content sites,messaging services, sells advertising; and manages professional sport teams. It also offers credit card-related services, banking and securities services via the Internet, intermediation of crypto assets (virtual currency), life insurance services, non-life insurance services, electronic money services, etc. In addition, the company provides communication services, communication technology, and operate power supply services. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Setagaya, Japan.