m-up holdings, Inc. engages in the development and distribution of mobile and PC content, and e-commerce businesses in Japan. The company is also involved in the official fan site management, including fan clubs, fan sites, official sites, official artist apps, etc.; sale of CD, DVD, Blu-rays, and lottery items; and development and operation of content, applications, and web services that utilize various IP such as anime and characters. In addition, it provides contract development services, such as WEB, VOD, applications, games, etc.; and introduction support services for VR/AR and AI technology, etc. Further, the company offers animation, illustration, and character production services. m-up holdings, Inc. was founded in 2004 and is headquartered in Tokyo, Japan.