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4gamer interviewed Toei Animation

Japan
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Here are the key takeaways:

Toei Animation’s Strategic Shift Towards Digital Content and Games

Toei Animation, renowned for classics like Dragon Ball and Sailor Moon, is venturing into the digital content sphere. The company established a Digital Product Promotion Office in 2021, marking a decisive move towards games and other digital ventures. Their latest project, “Golden Gash Bell!! Friends of Eternal Bonds,” is a collaborative endeavor with NEOWIZ and Game On, slated for release in 2023, coinciding with the 20th anniversary of the TV anime. The move underscores Toei’s commitment to reinvigorating its IP through digital mediums.

Exploring Niche Markets and New Avenues

Toei Animation’s foray into NFTs (Non-Fungible Tokens) with the “DenDekaDen” project and ventures in the Metaverse demonstrate their ambition to tap into emerging markets. The Digital Product Promotion Office, established five years ago, seeks to create new intellectual properties beyond anime, utilizing a broad range of platforms. These endeavors, coupled with their commitment to the digital realm, reflect a bid to expand their revenue streams and explore untapped audiences.

Navigating Challenges in Digital Expansion

Toei Animation acknowledges the challenges of breaking into the competitive digital content and gaming space. Their approach emphasizes collaborations with external partners to maximize creative potential. While the anime giant faces the upfront investment risks inherent in new ventures, they maintain an adaptive stance, aiming to yield returns by developing compelling and engaging content. By diversifying their offerings and embracing emerging technologies, Toei Animation aims to remain a prominent force in the dynamic world of digital entertainment.

Full interview: https://www.4gamer.net/games/999/G999905/20230908035/

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