All data are based on the daily closing price as of December 24, 2024

Unicharm Expands Sofy Menstrual Pads to Central African Markets

Company aims to tap into Africa's growth while promoting awareness of disposable sanitary products
Japan
u 8113.TSE Blue Chip 150 Consumer 250
Share this on

Japanese personal care goods maker Unicharm plans to introduce its Sofy menstrual pads in Ghana, Ivory Coast, and Kenya by November, targeting 2 billion yen (US$13 million) in sales by 2026. As part of its expansion strategy, the company will not only sell the products through supermarkets but also explore providing local women with free storefronts to distribute the pads.

With disposable sanitary products not widely used in these markets, Unicharm aims to educate consumers about their benefits. The company already operates in Egypt and chose these new markets for their growing economies and relatively stable consumer demand. Future expansions into Nigeria and South Africa are also under consideration.

As markets in Japan and China mature, Unicharm seeks to capitalize on Africa’s population growth and economic potential, positioning its Sofy brand for long-term success in the region.

 

 

 

 

Share this on
Jakota Newsletter

Stay ahead in the JAKOTA stock markets with our roundup of vital insights

Icon scroll to top