Royal Holdings, a prominent Japanese restaurant conglomerate, has announced a strategic collaboration with Choushimaru, a sushi chain, and the trading house Sojitz to establish Sushi-Ten USA. This new joint venture marks Royal Holdings’ latest effort to penetrate the American dining sector, starting with its first outlet in California, as U.S. demand for Japanese cuisine continues to rise.
Despite the name of the restaurant being undecided, the initial location’s success will determine the potential for additional outlets across the United States. Both Royal Holdings and Choushimaru bring significant restaurant management expertise to the table, enhancing the venture’s prospects for success. Sojitz contributes its robust supply chain network, ensuring a steady stream of authentic ingredients essential for crafting traditional Japanese sushi offerings.
The joint venture comes two years after Royal Holdings and Sojitz formed a capital and business alliance, reflecting a deeper commitment to diversifying their global footprint. This alliance previously led to the launch of “Royal Host” restaurants in Singapore and a partnership with the British brand Costa Coffee in Japan, underscoring the conglomerate’s expanding international presence.
