Primax Electronics, a prominent electroacoustic manufacturer, disclosed its financial performance for March, revealing a revenue of NT$5 billion. This represents a significant monthly surge of 55%, though it’s coupled with an 18% decrease year-on-year. The first quarter of the year followed a similar pattern, with cumulative revenue reaching NT$13.65 billion, marking a 7% decline from the previous year. Despite these figures, Primax Electronics remains optimistic about the future, particularly for the latter half of the year.
The company attributes its confidence to several strategic initiatives and new ventures. Primax Electronics is gearing up to capitalize on emerging sectors such as AI smart surveillance, AIoT vision solutions, and automotive applications. Moreover, the anticipated launch of AI PCs is expected to boost demand for information products, potentially revitalizing Primax Electronics’s operations.
In recent years, Primax Electronics has been proactively shifting its operational focus towards profitability and niche markets. By developing high value-added products and optimizing its product mix, the company aims to enhance its gross profit margin and operating profit rate. This strategic pivot appears to be bearing fruit, as the benefits of these transformations are gradually becoming evident.
Looking ahead to the second half of the year, Primax Electronics plans to further integrate AI functionalities across terminal devices, leveraging the synergy of the three senses (vision, hearing, and touch). This multidimensional approach to product development underscores the company’s commitment to innovation and positions it for a robust recovery and growth in the dynamic electroacoustic market.
