Taiwanese NAND controller maker Phison Electronics Corp. reported a 13-month revenue low in September, signaling challenges in the memory market despite record shipments. The company’s monthly revenue fell to NT$4.43 billion (US$137 million), while third-quarter revenue reached NT$13.94 billion (US$432 million), the highest in four quarters.
Despite the revenue dip, Phison’s total NAND storage bit shipments grew 30% year-over-year in the first nine months of 2024, indicating strong demand for high-capacity modules. CEO Khein-Seng Pua cited sluggish retail demand for low-end SSDs as PCs now come with built-in storage, shifting consumer focus to capacity upgrades and high-speed options.
Phison is adapting by targeting the mid-to-high-end SSD market and expanding into industrial and enterprise segments. The company’s PASCARI brand for enterprise SSDs maintains steady shipments, while its aiDAPTIV+ solution for AI applications gains traction in various sectors.
As the memory market evolves, Phison’s strategy aims to mitigate the impact of supply and demand fluctuations on its operations. The company’s pivot reflects broader industry trends as SSD manufacturers seek new growth avenues beyond traditional consumer markets.
