Feng Tay Enterprise, a major Nike supplier, reported sluggish performance with net income falling 21.2% to NT$709 million (US$22.1 million) in the first two months of 2025, despite a slight 1.6% revenue increase to NT$13.58 billion. The Taiwanese manufacturer’s earnings per share dropped to NT$0.72.
The disappointing results come as Nike undergoes an operational adjustment period that’s expected to gain clarity only in the second half of the year. While Nike’s footwear sales exceeded expectations, driven by new running shoe releases and the Mercurial Global football line, Feng Tay has been unable to capitalize on the brand’s performance series success.
Competitor Pou Chen Corp reported more promising results with a 7.1% revenue increase to NT$45.22 billion in the same period. Its footwear manufacturing segment recorded a 14.9% year-on-year growth in February, marking 12 consecutive months of positive growth.
Looking ahead, Nike plans to focus on basketball, football training shoes, and sportswear for spring 2026. The company is also set to launch its SKIMS collection, a collaboration with celebrity Kim Kardashian, in North America this spring.
Meanwhile, Zhi Qiang is expanding operations with a new Indonesian factory slated for completion in the first half of 2025, primarily producing Brooks running shoes with an initial annual capacity of 500,000 pairs, eventually scaling to 6 million.
