Lawson Inc., one of Japan’s largest convenience store chains, plans to launch an advanced, tech-enabled store in Tokyo next spring. The store will feature automated display robots and smartphone-based checkouts, designed to streamline operations and address labor shortages. This initiative, part of the “Real x Tech” project, is supported by telecommunications giant KDDI, which recently increased its stake in Lawson to 50% with a 497 billion yen ($3.5 billion) investment.
The store, located in the Takanawa Gateway City complex, will serve as a testing ground for technologies such as AI-driven product recommendations and digital signage. Robots will handle tasks like restocking shelves and cleaning. Lawson intends to cut its store workforce by 30% by 2030, aiming for efficient operations with minimal staff.
KDDI’s involvement follows Lawson’s delisting from the Tokyo Stock Exchange in July, after Mitsubishi Corp., which owns the remaining 50%, approved the tender offer. As part of the partnership, KDDI also plans to roll out promotional services through its mobile brand Povo, offering free data top-ups to customers visiting Lawson stores.
The move underscores Lawson’s efforts to stay competitive as rival Seven & i Holdings faces external takeover pressures.
