In a strategic move to boost Busan’s bid for the 2030 World Expo host site, Hyundai Motor Group has deployed ten art cars, featuring models like Hyundai Motor Company’s IONIQ 6 and Kia EV6, to Paris. The specially produced art cars, adorned with symbols of Busan such as seagulls and the iconic Gwangan Bridge, carry the slogan ‘BUSAN is Ready.’
The art cars commenced their tour on the 23rd, navigating through significant Parisian landmarks, including the Louvre Museum and the Arc de Triomphe. The itinerary also includes visits to the headquarters of the Organization for International Exhibitions (BIE) and various embassies. On the pivotal date of the 28th, coinciding with the 173rd BIE general meeting, the art cars plan to intensively promote Busan to representatives from participating countries by touring around the ‘Palais des Congre d’Ici’ conference hall, where the vote will take place.
This initiative aims to showcase Busan’s readiness and garner support for the Expo bid, featuring prominently in international events such as the ASEAN Summit in Jakarta, the G20 Summit in New Delhi, the United Nations General Assembly in New York, and the Asia Pacific Summit in San Francisco.
In tandem with the art car deployment, Hyundai Motor Group is set to roll out a digital outdoor video advertisement highlighting the charms of Busan on approximately 270 screens across Paris, starting from the 1st. These outdoor advertisements will grace major attractions like the Arc de Triomphe and the Eiffel Tower, embassy areas, busy train stations, and key commercial zones, creating a visual campaign to bolster Busan’s bid for the coveted World Expo host role.
