HTC reported July revenue of NT$147 million ($4.9 million), marking the smartphone maker’s worst monthly performance since becoming a publicly traded company in 2002. The 53.9% monthly decline and 36.6% year-over-year drop underscore the Taiwanese company’s continued struggle to remain relevant in global technology markets.
The company’s smartphone market share in Taiwan stood at just 0.6% in September 2024, reflecting its diminished position in even its home market. Seven-month cumulative revenue of NT$1.55 billion ($51.8 million) fell 2.7% from the prior year, while second-quarter results revealed deeper operational challenges with an operating loss of NT$840 million ($28.1 million) and net losses of NT$720 million ($24.1 million).
HTC plans to launch new hardware on August 14, with industry watchers expecting smart glasses as the company attempts to pivot toward extended reality applications. The firm has signed partnerships with Japan’s NTT Communications for location-based entertainment and collaborated with Paris Opera on immersive experiences.
However, these initiatives have yet to generate meaningful revenue streams to offset smartphone declines. The company has faced consecutive net losses and market share erosion from Samsung, Apple and other competitors, with attempts to diversify into virtual reality and blockchain failing to restore financial stability.
The latest results continue a pattern of disappointment for investors in what was once among Taiwan’s most prominent technology exporters.
