In a significant shift within the shrinking domestic video software market, Happinet has announced that, starting October 1, 2024, it will begin manufacturing and selling Disney-branded Blu-rays and DVDs in Japan. This development follows Happinet Media Marketing, a subsidiary of Happinet, securing a home entertainment license agreement with Walt Disney’s Japanese subsidiary.
The transition comes after Disney’s decision in February 2024 to withdraw from the video software market in Japan, a move mirrored in North America where Sony Group has taken over. Despite this withdrawal, Happinet has emerged as a key player in Japan, taking over the video packaging business not only for Disney but also for Sony Pictures, which announced a similar outsourcing agreement with Happinet in March 2024.
Happinet is a major domestic distributor known for its comprehensive handling of video and music software, game software, toys, and more. The company also engages in the planning, production, and distribution of movies, dramas, and animation, showcasing a robust distribution network that supports a broad spectrum of entertainment products.
Despite the ongoing decline in the Blu-ray and DVD markets, Happinet aims to maintain profitability by increasing the volume of products handled and enhancing operational efficiencies. The inclusion of Disney’s popular titles, such as Pixar animations, Marvel movies, and Studio Ghibli’s Japanese anime, is expected to bolster Happinet’s offerings and potentially attract significant consumer interest.
This strategic alignment with Disney positions Happinet to capitalize on the remaining demand in the physical media market, even as digital formats continue to dominate the landscape. The company’s comprehensive approach to distribution and sales promises to sustain its prominence in the competitive entertainment distribution sector.
