GungHo Online Entertainment, the renowned gaming company, has formalized a direct advertisement agreement with Kazunari Ninomiya, formerly affiliated with SMILE-UP (formerly Johnny’s Jimusho). Notably, Ninomiya, who has been a prominent figure in commercials for “Puzzle & Dragons” for a decade, has transitioned to an independent status, prompting a shift to a direct contract with the gaming giant.
Ninomiya’s decade-long role as an image character for “Puzzle & Dragons” extends beyond typical promotional engagements. Widely recognized and respected among the game’s player community, he has actively participated as a player representative in GungHo’s signature game event, the “GungHo Festival.”
Beyond formal affiliations, Ninomiya has showcased his affinity for “Puzzle & Dragons” on personal platforms, such as his radio show and YouTube channel, highlighting a genuine passion for the game.
For GungHo, Ninomiya is more than a commercial face; he is considered an invaluable ally. The shift to a direct contract reflects the company’s commitment to respecting and safeguarding the human rights of talent.
