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Ateam Reports 13.2% Revenue Decline for FY 2024, Shifts Focus to Digital Marketing

Entertainment and lifestyle support segments underperform, while EC losses narrow; company outlines a strategic shift
Japan
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Ateam Inc. announced its fiscal year 2024 results, reporting a 13.2% year-over-year decline in sales to ¥23.92 billion (US$160 million). The drop was primarily due to a sharp decline in its e-commerce business following the transfer of its bicycle retail segment, as well as weaker performance in its lifestyle support and entertainment divisions.

Despite the revenue dip, operating profit saw a 3.4% increase, driven by a reduction in e-commerce losses. Net profit surged 565.1% to ¥953 million (US$6.36 million) after recognizing gains from the sale of its Lalune business in early 2024.

The company plans to pivot its business model, integrating its lifestyle support and e-commerce segments into a “digital marketing business” to drive future growth. Ateam has set an ambitious medium-term goal of achieving ¥34 billion (US$227 million) in revenue by FY 2028, with a 255.9% increase in operating profit.

To support this transformation, Ateam plans to invest over ¥10 billion (US$66 million) in M&A activities, positioning itself as a “sales improvement support company” that provides digital marketing solutions to corporations.

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