AmorePacific Corp. unveiled a three-year strategy to boost its global presence, targeting 10% annual sales growth and 12% operating margin by 2027 as the Korean beauty giant seeks to capitalize on growing international demand.
The Seoul-based company plans to strengthen its position in key markets including the US, Japan and India through partnerships with major retailers like Sephora, CEO Kim Seung-hwan told analysts and investors at the company’s headquarters.
The maker of Sulwhasoo and Laneige brands will focus on improving profitability of its flagship lines while developing newer brands such as Hera and Illiyoon. For its Chinese operations, the company aims to restructure transactions and enhance management oversight to stabilize performance.
AmorePacific is betting on digital innovation to drive growth, rolling out AI-powered services including a skin diagnosis system called Dr. Amore and Custom Match for personalized makeup recommendations. The company is also expanding its e-commerce presence through its own Amore Mall platform and partnerships with Amazon and TikTok Shop.
The strategy marks a shift toward profitability and technological integration as Korean beauty products gain broader international appeal. The company did not disclose specific revenue targets or investment figures for the planned expansion.
