Nissan Motor has unveiled an ambitious business plan that includes launching 30 new models globally by fiscal 2026, with over half being electric or hybrid vehicles. This move is part of the company’s strategy to enhance profitability and assert its commitment to electrification through innovative models, technologies, and strategic partnerships.
The Japanese automaker’s plan aims for these new electrified models, including its hybrid e-Power models and fully electric vehicles, to constitute 60% of its global sales by 2030. Reflecting on the progress since its last plan announced in 2020, CEO Makoto Uchida acknowledged improvements in operating profit but noted that unit sales have remained static. He highlighted the automotive industry’s challenges, such as the uneven pace of electrification and competition, particularly from Chinese manufacturers, emphasizing the necessity for Nissan to adopt unconventional methods to succeed.
Nissan’s target includes selling an additional 1 million vehicles, a mix of internal combustion engine (ICE) cars and electrified models, compared to fiscal 2023. It also revised its operating profit margin goal to 6% by fiscal 2026, up from the previously aimed 5%.
A crucial market for Nissan’s strategy is China, where it faces stiff competition from local brands. To combat this, Nissan plans to launch eight new energy vehicles in China by fiscal 2026, half under its brand and half through its joint venture with Dongfeng Motor. This strategy aligns with the dual objectives of catering to the Chinese market’s demand for innovative models and maintaining a presence in the ICE segment, leveraging Nissan’s trusted engines.
In addition to focusing on the Chinese market, Nissan plans to begin exporting cars made in China from 2025. Despite challenges, such as a slowdown in EV sales in the U.S. and Europe, Nissan remains optimistic about making electric cars more affordable and profitable through development efficiencies and battery innovations. The company envisions achieving cost parity between EVs and engine models by fiscal 2030, underscoring the need for a flexible strategy that adapts to market and consumer needs. Nissan also plans to strengthen its partnerships, notably with Renault and Mitsubishi Motors, to bridge strategic gaps and explore new alliances in Japan and the U.S.
