The Pia Research Institute’s annual survey reveals a robust resurgence in Japan’s live entertainment sector, with the market hitting an unprecedented ¥685.7 billion in 2023. This 21.3% year-over-year growth marks a full recovery and surpasses pre-pandemic levels.
The live entertainment market, severely impacted by COVID-19, had seen significant declines, dropping by 18% in 2020 and another 30% in 2021 compared to 2019. However, a series of factors fueled the market’s rebound. The transition of COVID-19 to Category 5 led to increased public mobility, while rising ticket prices and the opening of new large venues, like Yokohama’s K Arena, further boosted the industry. These venues, catering to the growing demand for anime-related events, have significantly increased attendance, with average attendees per event rising from 610 in 2019 to 856 in 2023.
Inflation has also played a role, pushing the average ticket price up by 10%, from ¥7,600 in 2019 to ¥8,603 in 2023. The music genre saw a 20.6% increase to ¥475.7 billion, while the stage genre rose by 23.1% to ¥209.9 billion.
Music festivals also flourished, with a record 3.41 million attendees in 2023, generating ¥39 billion in ticket sales. However, challenges such as staffing shortages and rising operational costs have led to the cancellation of some festivals.
Looking ahead, the market is poised for continued growth, potentially reaching ¥736 billion by 2030, though concerns about population decline and labor shortages remain significant hurdles.
