Hyundai Motor Group has spun off four of its in-house technology startups as independent companies, continuing its long-running strategy of incubating innovation from within its workforce.
The newly independent firms – Solarstic, ROAI, HVS and FlexOn – will each receive equity investments of 100 million won ($68,500) from the Korean automaker, with potential for additional funding based on future collaborations.
Solarstic produces lightweight, customizable solar modules for automotive and architectural applications, using plastic-based packaging to reduce manufacturing costs while enhancing design flexibility. ROAI has developed an AI-powered system capable of simultaneously controlling multiple industrial robotic arms with advanced motion planning and automated task determination capabilities.
The other two startups focus on materials innovation: HVS creates moisture-absorbing components to extend the lifespan of automotive lamps and batteries, while FlexOn develops eco-friendly composite materials for wheel balance weights and battery explosion-proof pads.
These ventures emerged from Hyundai’s ZER01NE Company Builder program, part of the broader ZERO1NE Creative Talent Platform that was showcased at CES 2025 in January. The initiative, which began in 2003, has launched 40 independent startups to date.
Hyundai frames this startup program as part of its strategy to access innovative ideas beyond its corporate boundaries, particularly in mobility, automation and sustainable materials sectors that align with its electric vehicle development efforts.
