GENDA Inc., a Tokyo-based entertainment company, has announced that its consolidated subsidiary, Kiddleton, Inc., will acquire all equity interests of Claw Holdings, LLC, the parent company of National Entertainment Network (NEN). This strategic move is designed to bolster GENDA’s global presence in the amusement vending market.
Kiddleton, headquartered in Dallas, Texas, operates over 400 mini-locations across the U.S., featuring Japanese-style prize machines and unique “Kawaii” themed prizes. By integrating NEN’s extensive network of approximately 8,800 locations, GENDA aims to enhance its operational efficiency and expand its market reach. NEN, a leader in amusement vending machines, has achieved sales of around USD 100 million with an operating income before depreciation and amortization of approximately USD 8 million.
The acquisition, valued at an estimated USD 31 million, is expected to create significant synergies within GENDA’s ecosystem. This includes integrating maintenance networks, streamlining cash collection and prize replenishment, leveraging Kiddleton’s procurement capabilities, and promoting digital membership programs.
With this acquisition, GENDA continues its commitment to delivering “more fun for your days” by expanding its international entertainment network and enhancing customer experiences globally. The deal is set to close within 2024, with GENDA’s financial advisor, Brown Gibbons Lang & Company, playing a crucial role in facilitating the transaction. The company will monitor the impact of this acquisition on its business performance and financial position, promising further disclosures if significant changes arise.
