KG Mobility (KGM) is ramping up its European expansion efforts, with Chairman Kwak Jae-sun announcing a series of global initiatives aimed at increasing export volume. Following a significant dealer conference in Germany on August 14, the South Korean automaker is set to strengthen its foothold in Europe, a key region for its growth strategy.
The conference, held at the Dorint Hotel Oberursel near Frankfurt, Germany, gathered around 170 representatives from 100 local dealerships, along with KGM’s top leadership. This event coincided with the launch of KGM’s European sales subsidiary, marking a crucial step in the company’s push to tailor its strategies to the European market.
A key highlight was the unveiling of the Actyon, a new model slated for domestic release on August 20. By previewing the vehicle for European dealers, KGM aims to build anticipation and gather market feedback ahead of its global launch.
Chairman Kwak emphasized Europe’s importance, noting that it accounts for over 50% of KGM’s total exports. Germany, chosen as the base for the new subsidiary, offers a strategic advantage due to its status as Europe’s largest automotive market and a hub of technological innovation.
With an 11.2% increase in exports this year, KGM is poised to capitalize on growing demand in Europe, using its German subsidiary to drive future growth and tailor products to local customer needs.
