On May 23, 2024, GENDA announced that its subsidiary, Dynamo Amusement, will acquire the VR game business of VAR LIVE JAPAN. This acquisition, funded by cash on hand, is set to be completed on June 1st. The acquisition price was not disclosed.
Dynamo Amusement, known for planning and producing a variety of experiential content, including VR attractions and interactive games, will take over VAR LIVE JAPAN’s main arcade VR game cabinet, “VAR BOX,” along with its associated transaction contracts. VAR LIVE JAPAN, a subsidiary of VAR LIVE International, specializes in VR game development and arcade VR game cabinets.
The acquisition aims to expand the presence of VAR BOX locations and leverage VAR LIVE JAPAN’s operational expertise. Dynamo Amusement intends to enhance its portfolio of immersive entertainment offerings by integrating VAR BOX and optimizing the acquired know-how for broader market reach.
This strategic move underscores GENDA’s commitment to growing its footprint in the VR gaming sector, providing cutting-edge experiences to arcade enthusiasts and strengthening its position in the experiential entertainment industry.
