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Asus Unveils AI Notebooks, Eyes Growth in Taiwan Market

New AMD Ryzen-powered laptops expected to boost quarterly performance
Taiwan
a 2357.TW Blue Chip 150 Tech 350
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Asus, a leading PC manufacturer, has announced the launch of its new generation AI notebooks equipped with AMD Ryzen AI 9 high-performance processors. The range, catering to gamers, business professionals, and creators, will be available in Taiwan this quarter. The market anticipates that these new AI PC products, along with AI servers, will drive Asus’ operational growth in the second half of the year.

The new AI notebooks feature AMD’s XDNA 2 architecture, delivering 50 TOPS of AI processing power. They also incorporate the latest Zen 5 architecture, offering enhanced security, speed, and personalization. A standout feature is the exclusive Copilot button, enabling users to activate an AI smart assistant with a single click.

In addition to these laptops, Asus continues to diversify its product offerings. The company has introduced a home version of its health station, designed for seniors and patients with chronic diseases, expanding from medical care to personal health management.

Asus Group reported a revenue of NT$58.412 billion (US$1.87 billion) for June, marking a 30.32% month-over-month and 21.48% year-over-year increase. The cumulative revenue for the first half of the year reached NT$266.555 billion (US$8.52 billion), up 17.37% from the previous year. The company’s Q2 PC shipments surpassed expectations, with AI server shipments boosting brand revenue to new heights for the same period.

Looking ahead, Asus is set to deepen its AI innovations with the launch of Copilot+ PC products. The company expects its AI server business to constitute over 70% of its server revenue in 2024, driven by the rising demand for generative AI computing power. This year’s server performance has already seen a significant increase, accounting for 7% to 9% of overall revenue in Q1, with substantial year-over-year growth.

 

 

 

 

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