7-ELEVEN Taiwan has launched a pioneering “delivery and instant Messenger checkout system,” enhancing its conversational commerce strategy. This system allows consumers to easily browse products from select merchants on Facebook, place orders through Messenger, and complete transactions by choosing a 7-ELEVEN store for pickup—all without navigating complicated forms. This service is part of 7-ELEVEN’s collaboration with Meta and Uni-President Digital Network to streamline purchasing for customers and support local businesses.
The move reflects growing consumer preferences, as over 70% of global shoppers favor using social media messages for brand interaction, according to a Kantar survey. By integrating Meta’s built-in shopping cart checkout, 7-ELEVEN aims to enhance convenience and capitalize on Taiwan’s increasing e-commerce market.
In addition, 7-ELEVEN is tapping into Taiwan’s booming group buying sector, which is projected to exceed NT$200 billion (US$6.3 billion) in annual transaction volume. The company has partnered with LINE group purchasing systems to launch a “same-store delivery” service, making it easier for group buyers to pick up goods from nearby stores instead of fixed locations, reducing both shipping costs and waiting times. This innovative approach targets the growing group-buying trend, positioning 7-ELEVEN as a leader in Taiwan’s evolving retail landscape.
