Asustek Computer is working to export its AI supercomputing and large language model technologies to emerging markets across Europe, the Middle East, Asia, and India, positioning itself as a provider of “AI sovereignty” solutions for governments, according to Nikkei.
The Taiwanese PC maker, which ranks fifth globally with about 18 million annual shipments according to IDC, is leveraging experience gained from building Taiwan’s government-backed Taiwania supercomputers to differentiate itself in the competitive AI server market.
Senior Vice President Jackie Hsu told Nikkei Asia the company is discussing various business models with potential clients, including GPU equipment leasing and AI supercomputer operations. Hsu cited the company’s expertise in managing hardware, electricity, and operational costs as key competitive advantages.
For clients in developing regions, Asustek is emphasizing its energy efficiency credentials, with power usage effectiveness of 1.17 – substantially better than the 1.5 target of many Southeast Asian clients.
The company has already secured “substantial orders” for its ASUS AI POD solutions, which use Nvidia’s new GB300 NVL 72 server platform, and has begun small-volume production at facilities in the U.S. and Taiwan.
Beyond data centers, Chief Technology Officer Alan Hsieh indicated Asustek is prioritizing AI PCs, a market segment expected to grow from 27% of global notebook shipments in 2024 to 60% this year, according to Counterpoint Research forecasts.
